Hidden Revenue In Plain Sight

An OBGYN practice was unknowingly leaving money on the table by not billing for ancillary face-to-face services—routine tasks like instrument setup and chaperone presence were going unrecorded and unreimbursed.
We conducted a comprehensive review of their workflow and added billing for all eligible ancillary services. These were tasks the care team was already doing—just not capturing.
The change unlocked a previously untapped revenue stream, increasing the client’s overall revenue by 9%—without adding a single new service.
Sometimes, all it takes is knowing what to look for.
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