Hidden Revenue In Plain Sight

Published on
June 30, 2025

The Problem

An OBGYN practice was unknowingly leaving money on the table by not billing for ancillary face-to-face services—routine tasks like instrument setup and chaperone presence were going unrecorded and unreimbursed.

Our Solution

We conducted a comprehensive review of their workflow and added billing for all eligible ancillary services. These were tasks the care team was already doing—just not capturing.

The Result

The change unlocked a previously untapped revenue stream, increasing the client’s overall revenue by 9%—without adding a single new service.

Sometimes, all it takes is knowing what to look for.

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